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Showing posts with the label Food Color

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Process and Stages of Food Product Development

Food Colors: An Essential Part Of The Food Adventure

  The "First Moment of Truth," for buyers, as defined by Procter & Gamble, is the three to seven seconds after they see a product. This can either works its magic, enticing the consumer to add it to their basket, or fail to attract the buyer altogether.   Color plays an important role in the decision-making process of buying food, and not only because it's visually appealing. Color is also the first thing a customer notices when it comes to flavour. 90% of buyers make purchasing decisions primarily on the basis of color and perceived taste. It's a make-or-break goal for manufacturers to find the correct color to both entice consumers and accurately portray the flavor of a food product.   Hue standardisation in the food sector means emphasising the idea of naturalness, because the appropriate color might boost the odds of making a sale. Even artificial dyes are used to create a 'natural' color.   Food Coloring And The Part They Play In Food Perc