Increase in Adoption of Pea Protein in the Pharmaceutical and Food & Beverage Sectors Has Boosted the Pea Protein Industry

 Pea protein has garnered a lot of attention in the recent years. Even major meat substitute manufacturers like Beyond Meat has incorporated it into their products. Pea protein and pea fiber also have gelling, liquid, and emulsifying properties that can be used to enhance the quality and browning of baked products made without gluten as well as the texture of processed fish and meat products.    

Pea protein isolates (PPI), pea protein concentrates (PPC), and flour are among the ingredients that are increasingly being used, particularly in gluten-free products. Because of their texturizing qualities and nutritional value, pea ingredients are frequently used in beverages, meat substitutes, dietary supplements, and bakery goods.  

 According to Leatherhead Food Research (LFR), pea protein is experiencing a rapid growth in new product launches among plant proteins. It has an advantage over alternatives like wheat and soy for allergen-free products because it is a non-toxic, less common allergen, and easily digestible. Pea protein is a good vegan substitute for animal proteins in sports nutrition products in particular because, like soy, it is a complete protein that contains all the essential amino acids.    

According to Allied Market Research, the global pea protein market is anticipated to register a notable CAGR from 2018 to 2025. Growing awareness of the benefits of a healthy diet and leading an active lifestyle is becoming more and more popular among consumers, which is fueling the growth of the market. Additionally, there is a huge market opportunity due to the manufacturing of more products with a specific objective such as weight loss, energy balance, satiety, and muscle repair.  

Increasing significance of flexitarianism and concerns over the negative impacts of red meat on cardiovascular health have boosted the sports nutrition industry. Moreover, rise in health issues like obesity and diabetes has prompted a shift in dietary preferences toward veganism, boosting pea protein sales across the globe. As a result, other producers of packaged meals are also including the best pea protein and other lean protein ingredients in their line of goods.  

The leading players in this market, including Burcon Nutrascience Corp., Roquette Freres, Puris Protein LLC, and Cargill Inc., are focusing on releasing new products, increasing their production capacity, and forming partnerships to strengthen their foothold in the market. For example, In May 2019, Burcon NutraScience Corporation made a collaboration with a shareholders group to build a new commercial manufacturing facility for canola and pea proteins investing C$65 million in Western Canada. The plant will supply Burcon with its Peazazz and Peazac pea proteins along with Supertein, Puratein, and Nutratein canola proteins.  

To supply pea protein for the Beyond Meat line of plant-based meat products, Roquette Freres and Beyond Meat entered a multi-year partnership in January 2020. The collaboration is expected to increase Roquette Freres' supply of pea proteins to Beyond Meat.  

 In Dawson, Minnesota, in the U.S., Puris Protein LLC opened a new production facility in October 2021, doubling the facility's previous production capacity. About 100 new jobs are predicted to be introduced by the facility, which was reconfigured from an existing dairy plant.  

In May 2020, Danone stated that its Vega One pea protein products, including the Vega One Sport marketed towards athletes, would be commercially available in China. This product contains a variety of proteins from various sources, such as peas, sunflower seeds, alfalfa, and pumpkin seeds.  

Ingredion introduced VITESSENCE® Pulse 1803 protein, a pea isolates with high protein content. With the help of this pea protein, food and beverage manufacturers throughout EMEA can meet the rising consumer demand for high-protein plant-based foods.   

COVID-19 Impact on Pea Protein Market-  

 Both developed and developing nations were highly vulnerable to COVID-19's spread. The pandemic's disruptions and several drastic changes affected the production, manufacturing, and transportation of several goods globally. Government authorities were forced to take several preventive measures. The food and beverage and pharmaceutical sectors were moderately impacted by these factors. However, the market has been able to recover fast since consumers have now become more conscious of their health. People have adopted diet trends that prioritize protein intake and new protein sources.  

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Author’s Bio- Harshada Dive is an engineer by qualification. She has previous experience working as a customer service associate. As an associate-content writer, she loves to experiment with trending topics. Harshada also enjoys gardening and listening to motivational podcasts.